Designing (Business) Woman
Hey all!
Wow, it’s Wednesday.
I can’t believe that we are halfway through the first week of the One-Week Job Program. Time is truly passing quickly. I’m having a splendid time learning all about how a marketing agency operates. I’ll tell you a bit of what I’m learning, but let me first say that there is a difference between marketing and advertising. You’d find it shocking to know how many people deem marketing and advertising to be the same thing. At the very least, many people unconsciously use the words interchangeably. To explain it simply, advertising equals marketing, but marketing does not equal advertising. Think about that for a second.
Generally, a marketing agency comprises of:
1) Account management – Account management has to do with meeting with a client, securing a client, maintaining a client’s account, and anything else that has to do with that. Examples may be meeting with a client to formulate and choose a marketing package for them, or maintaining their Facebook and Twitter pages. Because I am drawn to meeting new people, getting to know them and their needs, and subsequently creating a situation for them that suits them best, this would be the best role for me. Thus, the title of “Account Executive.”
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