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Hi

i Hope You are having fun right now! It’s Sunday, so i’m getting this post to you much later than I prefer, but it couldn’t be helped. I’ve been traveling by bus (33.5 hours to be exact!) to my next job and unfortunately, buses don’t have wireless Internet connection. I’m sure Amanda, Kieley, and I may find blogging to be difficult depending on the job location, travel length, and the amount of Internet we have access to in general. Why have I never thought about this until now? Nevertheless, more challenges! I’m ready for them.

So, about my last two days as an account executive. They were pretty low-key. I’d characterize the entire week as low-key, but the last two were moreso because they didn’t bring any official shadowing opportunities.

On Thursday, we had a date with Chicken Express. Jeremy and I decided to have lunch with his friends Dennis and Josh, whom I mentioned in the previous post. We also had lunch with another one of their friends, Julie. Julie is the Editor for the paper that Josh and Dennis are Art Directors for. Everyone works so closely together! The meal was great because it was free. Okay okay, it wasn’t great for that reason alone. It was also great because I (here I go again) got the chance to “deeply discuss.”

Hey all!

Wow, it’s Wednesday. I can’t believe that we are halfway through the first week of the One-Week Job Program. Time is truly passing quickly. I’m having a splendid time learning all about how a marketing agency operates. I’ll tell you a bit of what I’m learning, but let me first say that there is a difference between marketing and advertising. You’d find it shocking to know how many people deem marketing and advertising to be the same thing. At the very least, many people unconsciously use the words interchangeably. To explain it simply, advertising equals marketing, but marketing does not equal advertising. Think about that for a second.

Generally, a marketing agency comprises of:

1) Account management – Account management has to do with meeting with a client, securing a client, maintaining a client’s account, and anything else that has to do with that. Examples may be meeting with a client to formulate and choose a marketing package for them, or maintaining their Facebook and Twitter pages. Because I am drawn to meeting new people, getting to know them and their needs, and subsequently creating a situation for them that suits them best, this would be the best role for me. Thus, the title of “Account Executive.”

As I sit here typing from my house, I’m a little hyperactive. I just came back from a good meeting with good people, and life doesn’t get better than that. Oh the simple things that invigorate me.

This week I am working with REACH marketing agency in my hometown of Irving, Texas! From the website:

“[REACH] handles communication, branding, PR, advertising and marketing services for small and mid-sized companies who have ongoing marketing needs but lack a full-time staff to meet them.”

In other words, if you have a business/group/organization, etc. that needs help getting its name out there, REACH agency is the perfect company to help you reach your potential to reach your customer market.

Pretty simple.